MOJAQ vs Google Analytics 4
GA4 is free at scale, deeply integrated with Google Ads and BigQuery, and hard to beat for granular segmentation. MOJAQ is cookieless, EU-hosted and needs no analytics consent banner — a simpler, privacy-first take that also brings errors, uptime and more. Here is where each one wins.
EU-hosted in Helsinki · GDPR-native · free during the private beta
At a glance
| MOJAQ | Google Analytics 4 | |
|---|---|---|
| Cookies & consent | Cookieless — no analytics banner needed | Cookies + consent mode typical |
| Data residency | EU dedicated infra, Helsinki | Google global infrastructure |
| Depth & segmentation | Clear pageviews, goals, custom events | Deep — audiences, exploration |
| Ads / warehouse | Not an ad platform | Google Ads + BigQuery export |
| Beyond analytics | Errors · Uptime · Logs · Flags · Realtime | Analytics only |
| Setup | One small script, instant dashboard | Tag setup, events, consent config |
| Price | Free during the private beta | Free at scale (ad-funded) |
Where Google Analytics 4 is the better choice
If you run paid acquisition, GA4 is hard to walk away from. The native Google Ads link, conversion import and audience export are the backbone of a lot of marketing stacks, and nothing MOJAQ does replaces that. GA4 is also free at very large scale, which matters when you are ingesting millions of events a month.
And when you need depth — custom funnels, path exploration, cohort and audience analysis, or raw event data piped into BigQuery for your own modelling — GA4 goes far deeper than MOJAQ intends to. If your analytics work is genuinely advanced and Google-centric, GA4 is the tool built for it.
Where MOJAQ fits better
MOJAQ wins when the consent banner and the data-transfer question are the problem. Because MOJAQ analytics is cookieless and keeps no per-visitor profiles, you can drop the analytics cookie wall, and because it runs on dedicated infrastructure in Helsinki with a DPA, the “where does this data go” conversation gets much shorter — there are no US transfers in the storage path.
It also wins on simplicity and context. One small script gives you an instant dashboard with no tag manager to wire up, and the same account holds your error tracking, uptime monitors, logs, flags and realtime — so a traffic change lines up with the deploy and errors behind it. For a developer or a small team that wants honest numbers and EU residency without the GA4 setup surface, MOJAQ is the lighter, calmer option, and it is free during the beta.
Moving from Google Analytics 4
Keep GA4 running and add the MOJAQ cookieless script alongside it. Recreate the handful of goals and custom events you actually report on, and watch both for a couple of weeks. Expect different absolute numbers — that is normal between cookie-based and cookieless systems — and judge MOJAQ on whether its pageviews, goals and trends support the same decisions. Document the cutover date before you remove the GA4 tag.
Questions
Does MOJAQ need a cookie consent banner like GA4?
MOJAQ analytics is cookieless and stores no per-visitor profiles, so it does not require an analytics cookie banner. GA4 typically runs behind a consent banner and consent mode. Your overall lawful basis and privacy notice remain your responsibility either way.
Is GA4 more powerful than MOJAQ analytics?
For deep segmentation, audience building, Google Ads integration and raw-event export to a data warehouse, GA4 is deeper and free at large scale. MOJAQ deliberately offers clear, privacy-first pageviews, goals and custom events instead of that depth.
Where is my data stored with MOJAQ?
On dedicated infrastructure in Helsinki, Finland, with no US transfers in the storage path and a GDPR DPA included. GA4 processes data through Google's global infrastructure.
Will my numbers match GA4 after switching?
Not exactly. Cookie-based and cookieless systems define users, sessions and bot filtering differently, so totals shift. Compare whether the measurements support your decisions and record the cutover date rather than expecting identical figures.
Drop the analytics cookie banner, keep your data in the EU
Cookieless analytics with errors, uptime and more on one account in Helsinki. Free while we are in beta.
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