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Google Analytics alternative

A GDPR-compliant, EU-hosted Google Analytics alternative

Several EU regulators have ruled Google Analytics non-compliant because it sends visitor data to the US. MOJAQ gives you cookieless, EU-hosted analytics — no consent banner, no US transfer, no Schrems-II headaches — plus five more dev tools in one platform.

EU-hosted in Helsinki · GDPR-native · free during the beta, no fixed end date

MOJAQ vs Google Analytics

 MOJAQGoogle Analytics
Data residencyEU only — Helsinki, FinlandUS (transfers flagged by EU DPAs)
Cookies / consent bannerCookieless — no banner neededCookies; consent banner required
GDPR / DPAGDPR-native, DPA includedContested under Schrems II
SetupOne lightweight scriptTag Manager / GA4 config
Also includedErrors · Uptime · Render · Flags · RealtimeAnalytics only
PriceFree during the private betaFree (your data is the product)

The Schrems II problem with Google Analytics

After the Schrems II ruling, data protection authorities in Austria, France, Italy and elsewhere examined standard Google Analytics setups and found them unlawful, because GA sends identifiers and IP-derived data to the United States without adequate safeguards. The fixes (IP anonymisation, server-side proxies, consent gymnastics) add complexity and still leave the transfer question open.

MOJAQ sidesteps the problem entirely. Analytics is cookieless, processed in Helsinki, and never crosses to the US, with a DPA included. You measure traffic without building a profile of individual visitors, which is both simpler to run and far easier to defend.

What you gain by going cookieless

Without analytics cookies there is usually no analytics consent banner, so your pages load lighter and your measurement is not gated behind a click most visitors decline. You still see pageviews, referrers, campaigns, top pages and conversion goals, plus custom events for the actions that matter.

And because analytics is one of six tools on the same platform, the same account also covers your error tracking, uptime, render, flags and realtime, on one bill, all hosted in the EU.

Switching is easy

Swap the Google Analytics snippet for the MOJAQ one. It's cookieless and lighter, so you can usually drop the cookie-consent banner for analytics entirely.

Questions

Why is Google Analytics a GDPR risk?

GA sends personal data (including IP-derived identifiers) to the US. Austrian, French, Italian and other EU DPAs have ruled standard GA usage unlawful under GDPR/Schrems II.

Do I still need a cookie banner?

Not for MOJAQ analytics — it's cookieless and doesn't track individuals across sites, so it typically doesn't require consent.

Can I see the same metrics?

Yes — pageviews, sources, top pages, custom events and goals, without the cookie/consent overhead.

Move your analytics to the EU

One API key. Six tools. Your data in Helsinki. Free while we're in beta.

Request beta access →