Migrate from Google Analytics to MOJAQ

Why switch

Google Analytics is powerful, but that power brings consent work: cookies, consent mode, tag-manager rules and a transfer story legal teams keep re-reviewing. After Schrems II, several EU data protection authorities flagged specific GA setups as unlawful because personal data was sent to the US without adequate safeguards.

MOJAQ is the simpler option for teams that need product and traffic analytics, not advertising surveillance. It is cookieless by design, hosted in Helsinki with a DPA included, and avoids US transfers. If GA was the only reason your site shows an analytics cookie banner, MOJAQ can remove that requirement from your analytics stack.

Step by step

1. Remove the GA4 / GTM snippet. If GTM only loads Google Analytics, remove the container too.
   Remove GA4

   <!-- Before -->
   <script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXX"></script>
   <!-- After: removed -->

2. Add the MOJAQ cookieless script with your domain. Keep it in the head or app shell so pageviews are captured across routes.
   Add the analytics script

   <script defer data-domain="example.com"
     src="https://analytics.mojaq.com/js/script.js"></script>

3. Map the GA events you actually use (signups, checkouts, trial activations) to MOJAQ custom events via the analytics event function. Keep names stable, use low-cardinality props, and never send emails, names or raw IDs.
   Track a custom event

   // fire a custom event via the analytics event function
   mojaqEvent("signup_completed", { method: "github", plan: "beta" });

4. Drop the analytics cookie banner branch, only if analytics cookies were the sole reason for it. Keep consent for ads, embeds, chat widgets and other non-essential cookies.

What carries over (and what is different)

Carries over: pageviews, referrers, UTM sources, top pages, device and browser aggregates, goals and custom events. Different by design: no cross-site tracking, no advertising identity graphs, no user-level timelines, no cookie retargeting. Expect cleaner aggregate analytics, and compare trends rather than exact numbers, since cookieless measurement will not match GA one to one.

Questions